Addiction involves a neurological changes in the brain, with elements of classical and operant conditioning involved in continued drug or alcohol use despite consequences.
Instead of “denial,” the cognitive processes of the addicted brain include a spectrum of ambivalence about drug and alcohol use. Denial is an unconscious process that may be involved in addiction, but more commonly an array of ambivalent thought processes underlie any reluctance to enter treatment.
Evidence-based treatments should be used whenever available.
The Matrix Model